Past President


Hoon-Seok Choi is Full Professor in the Department of Psychology at Sungkyunkwan University (SKKU) in Seoul, Korea.

He received his Doctoral Degree in Social Psychology at the University of Pittsburgh in 2001. Before taking the faculty position at SKKU in 2004, Hoon-Seok held a faculty position in the Kellogg School of Management at Northwestern University and the School of Management at the University of Ottawa.

His primary research involves group processes and intergroup relations, cultural processes, and health behavior. He has published empirical papers in internationally renowned journals, including Journal of Personality & Social Psychology, Personality & Social Psychology Bulletin, Journal of Experimental Social Psychology, Organizational Behavior & Human Decision Processes, Group Processes and Intergroup Relations, and Management Science. He has published with his colleagues theoretical papers in influential books, including Sage Handbook of Social Psychology, Group Creativity, Team Cognition, Rebels in Groups, and Handbook of Group Creativity. He is also a co-editor of the LEA’s popular book, Creativity and Innovation in Organizational Teams.

In 2009, Hoon-Seok received a High Achievement Award by the Ministry of Culture, Sports, and Tourism of Korea for his research. He has also received a ‘Distinguished Research Award’ from the ‘Sungkyun Management Forum’ in 2010.

 Hoon-Seok has served the Korean Psychological Association at various points in time in various positions, including Vice President, Director of External Relations, and Chairperson of the International Committee. He was Chief Editor of the Korean Journal of Social & Personality Psychology, and Associate Editor of the Asian Journal of Social Psychology.