AASP has increased its outreach through various e-portal. At the Taipei conference livestreaming was done of three keynote addresses (Kitayama, Gelfand, and Hwang), the presidential address (Choi), and the talk of one featured speaker (Carlo) via our Facebook and Twitter account. The initiative was successful with around 200 people from around the world tuning in to watch the livestreams. More generally, the social media strategy is progressing strongly, and on average, the Twitter account is gaining 30 new followers per month. The social media managers are always on the lookout for posts relevant to the mission of the AASP and AJSP that can be circulated on our social media channels, and welcome any relevant news sent to them by representatives and members of the AASP. Those interested in circulating any news on social media channels related to their achievements or any academic development in their region can
contact Dr. Yang Li (yang.li1@unimelb.edu.au) directly.